Hearst Magazines Digital Advertising Specifications

Digital Ad Materials The required file format is PDF/X-1a (vector) 300 dpi. All fonts and images should be embedded. PDF/X-1a must be made by one of the following: • Export your file using the Adobe [PDF/X-1a:2001] preset from Adobe InDesign CS2 or higher. • PostScript using the Hearst PPD, available for download. All partial page ads need to be supplied in the PDF/X-1a format. Hearst will not accept TIFF/IT-P1, PDF/X-1a files converted from TIFF/IT-P1, or native application files. • Maximum ink density is 300 total • Recommended minimum dot is 5%. Hearst and its suppliers will not be responsible for files that do not comply with the above specifications.		PDF/X-1a Creation: What Is PDF/X-1a? How Do I Create PDF/X-1a? Hearst PDF/X-1a Creation Kit Hearst PPD for Postscript Job Options for Postscript PDF/X-1a Print-ready Compliances How to send your File
Hearst utilizes Virtual Proofing technology at all monthly publication print facilities. Hard copy guidance is no longer required. If you opt to use a proof for internal color approval, please render at 100% size. Include the IDEAlliance ISO 12647-7 2009 Color Control Wedge, measured within allowable tolerances (ΔE Lab). For a complete listing of SWOP-certified proofing systems, visit swop.org for more information. Effective January 2012, SWOP has adopted new specifications to comply with ISO standards in lighting. All professionals who evaluate color under standardized D50 lighting in the graphic arts industry are affected by this change. Please visit swop.org to read about what you need to do to stay compliant with the new specification. What Is PDF/X-1a? PDF/X-1a is a subset of the Adobe Portable Document Format (PDF) that was designed for the graphic arts, and has become an industry standard. It specifies that fonts and images be embedded, and provides for many other publishing-specific options. Hearst requires vector PDF/X-1a:2001 or PDF/X-1a:2003. We do not accept raster PDF/X-1a, nor do we accept alternative PDF exports. How Do I Create PDF/X-1a? 1. Make sure your native file is created properly. To create your file properly, work in a professional publishing program, such as InDesign CS2 or higher, Illustrator CS2 or higher, or QuarkXPress, and follow these procedures: Fonts: All fonts must be loaded and updated, and use PostScript Type 1 or OpenType Type 1, not TrueType or Multiple Master. Images: All images must be loaded and updated, high-resolution (300dpi), CMYK (no RGB), and the appropriate file type (native Photoshop, native Illustrator, JPEG, TIFF, or EPS), opened to include 1/8" bleed on all sides, if applicable. Colors: Only CMYK colors should be used in your ad, unless you have purchased an ad with spot colors. Trapping: You are responsible to trap your ad. If you do not know how to do this, you may contact Hudson Yards. 2. Size your ad properly. See our mechanical requirements to find the trim and bleed size of the magazine you are running in. All trim marks must be located outside the bleed area. Hearst will not be responsible for the final result if ads are furnished to the incorrect size. 3. Create a PDF/X-1a using the Hearst Ad Creation Kit. Download the Hearst PDF Export settings and load to InDesign CS2 or higher. If you do not have InDesign, please see special instructions for Quark. Be sure to include crop marks with at least .25" offset outside of final trim size. PDF/X-1a Print-ready Compliances Hearst accepts only vector PDF/X-1a. Type / line art should be .009 or above at the thinnest part of the character. Single color type should be .005 or higher. Maximum ink density is 300% total. Two Color Density not to exceed 180% Minimum dot for gravure pages is 5%. Fonts, images, colors, and trapping must follow instructions above. Size your ad according to the mechanical requirements page. How to Send Your File Deliver your PDF/X-1a files via the Hearst Ad Gateway upload. Files must be delivered via the Ad Gateway. Please send all proofs to the name and address of the advertising materials contact, indicated on the publication spec sheet for the magazine you are advertising in. Hearst PDF/X-1a Creation Kit 1. Follow the Hearst PDF/X-1a Export Instructions. 2. Download and install the Hearst PDF/X-1a Export Settings, and move to the appropriate folder following the instructions above. Hearst PPD for Postscript To load the Hearst PPD: 1. Download the Hearst PPD . Special Instructions for Quark 6. 2. Move the PPD to the appropriate folder. See instructions for Mac OSX or Windows XP below. Mac OSX: Move the unstuffed Hearst PPD file onto your hard drive in Library/Printers/PPDs/Contents/Resources/en.lproj. You need administrator access on your computer to put files here. If you don't have that, please contact the group that supports your computer. You may also contact Hudson Yards. Windows XP: 1. Move the file to c:\windows\system32\spool\drivers\w32x86. 2. You may need to also install the Adobe PostScript Driver. If so, see Adobe's website. If you have problems with following these instructions, you may contact Hudson Yards to help you prepare your file. Job Options for Postscript 1. Download the Hearst PDF/X-1a Export Job Options. 2. Launch Acrobat Distiller and drag the unstuffed hearst.joboptions file on top of the Distiller window.