|
Digital Ad Materials The required file format is PDF/X-1a (vector) 300 dpi. All fonts and images should be embedded. PDF/X-1a must be made by one of the following: • Export using the Adobe [PDF/X-1a:2001] preset from InDesign CS2 or higher. • PostScript using the Hearst PPD, which is available for download at ads.hearst.com All partial page ads need to be supplied in the PDF/X-1a format. Hearst will not accept TIFF/IT-P1, PDF/X-1a files converted from TIFF/IT-P1, or native application files. • Maximum ink density is 300 total • Recommended minimum dot is 5%. Hearst and its suppliers will not be responsible for files that do not comply with the above specifications. Proof Submission If a proof is supplied, Hearst Magazines requires a halftone or inkjet SWOP-certified system made to the SWOP 2006 #3 or #5 data sets (depending on magazine paper stock), and generated directly from the furnished file. Proofs must be at 100% size and include the IDEAlliance ISO 12647-7 color control strip, measuring within allowable tolerances (ΔE L*a*b). Hearst and its suppliers will not be responsible for files that do not comply with the above specifications. For a complete listing of SWOP-certified proofing systems, visit www.swop.org for more information. |